Jory Serota is the founder of Applied Yoga® and has taught internationally since 2010. He is a pioneer in establishing the link between yoga, physical therapy, personal training and massage. With over 20 years of experience in kinesiology and various movement disciplines, Jory provides a unique and effective approach to yoga and therapy.

Jory is also a NeuroKinetic Therapy Instructor. He has trained thousands of physiotherapists, doctors, yoga teachers and bodyworkers around the world.  He has a unique ability to make complex biomechanical information accessible to anyone and help transform people’s pain, dysfunction and injury. 

Jory is the Author of Applied Yoga for Musculoskeletal Pain™️ which bridges the gap between yoga, physical therapy, strength and spirituality.  He has become an influential figure in shifting the movement and therapy paradigm and has been featured in Yoga International, Elephant Journal and at the Omega Institute.

Jory worked for 6 years on the professional tennis circuit helping players recover from injury. His passion to work with athletes is only paralleled by his sense of humor, knowledge and compassion.   

My Philosophy

My life’s purpose has always been to learn as much about myself as possible and share it with the world.  I have dedicated the last 30 years to understanding human movement and psychology, not just from a yoga or physical therapy lens, but from that of a simple human being.   

In 2013, I tore my ACL, MCL, lateral and medial meniscus and went on a 7-year journey with numerous surgeries to try and fix it.  The pain I have experienced has greatly informed my clinical practice and teaching.  It is my hope that some of the suffering I’ve endured can help others minimize theirs. 

The Buddha said that the most direct path to enlightenment was mindfulness of the body.  Through my own breathwork, meditation, yoga, gym and athletic practices, I seek simply to find presence and in rare moments, excellence.  

I do my best to guide others to reach the same.  

I love helping people recover from injury.  I love being able to compassionately listen and understand when someone shares their problems with me.  My deepest passion of all though, the thing that fuels everything, is a never-ending search for everlasting peace and an ability to help others feel the same.   

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